Hi, I'm Mila Sobiczewska - style aficionado, social media junkie, fulfilled woman. A former journalist, marketing manager and PR specialist.

I decided to trade the safe career for the bumpy road of being a start-up entrepreneur.

I have interdisciplinary abilities – after graduating from Polish philology at the University of Wroclaw (a major in Film Studies), I was holding specialist and managing positions at RMF FM, Radio Kolor and Teatr Polski (national public theatre). I was a journalist, editor, marketing and PR manager, but above all - a serious shopper always looking for the best deals!



How it Started?


I used to travel a lot ­ both for business and leisure. After sightseeing or meetings I always wanted to explore the fashion boutiques, but unfortunately, there was not comprehensive information about that in hotel brochures and travel guides. And very often I was limited to the most popular shopping areas disappointing with brand selection (very often high street, chain brands I already knew from my hometown). So I was dreaming about a web­based service that would help me to filter all boutiques through my price level preference, type of product, and the brand name. Because I wasn’t able to find anything like that I decided to do it myself assuming that there must be more people like me around the globe.


ShopTrotter in the Press