How DID it Started?
I used to travel a lot both for business and leisure. After sightseeing or meetings I always wanted to explore the fashion boutiques, but unfortunately, there was not comprehensive information about that in hotel brochures and travel guides. And very often I was limited to the most popular shopping areas disappointing with brand selection (very often high street, chain brands I already knew from my hometown). So I was dreaming about a webbased service that would help me to filter all boutiques through my price level preference, type of product, and the brand name. Because I wasn’t able to find anything like that I decided to do it myself assuming that there must be more people like me around the globe.